Are OpenAI and Anthropic Entering into the Enterprise Learning Market?

In recent weeks, both organizations have launched new services to democratize AI learning. OpenAI introduced OpenAI Academy offering free courses on AI and Anthropic launched Claude for education tailored to the higher education market.

Both companies are promoting AI education and giving everybody access to AI content for people to learn, practice and develop skills while creating a long-term impact to the society. However, they are developing partnerships to create new revenue channels, to innovate offerings and to position as the leader in AI innovation.

These companies are building relationships and new services with educational institutions but also with industry and technology companies from consulting firms, cloud services, data, technology and software players changing the landscape of the new generation of partnerships and growth.

What does it mean for the learning tech ecosystem?

If you go to the Open AI academy website, you will have the feeling you are navigating through a company’s LXP with access to courses, videos and events. Content is organized by topics, personas and AI skills and it gives the impression that they are part of an AI curriculum.

In my perspective, Open AI is building foundational AI learning capability to become a central source of AI knowledge and Anthropic is tailoring Claude to be a learning and knowledge assistant with the potential strategy to enter to the $340 billion enterprise learning market to take a piece of market share and scale. Both organizations have:

• Market credibility and brand recognition
• AI SMEs and experts
• Cutting- edge LLMs models
• Research and innovation
• Strong AI ecosystem, capital and investors

What if, they partner with learning platforms and tailor-made AI upskilling programs based on industry verticals?. This will disrupt the entire ecosystem leaving behind smaller learning vendors but also creating the opportunity to work directly with enterprise organizations that are in the process of streamlining and integrating learning systems to enable a consumer-grade learning experience.

With a combined 420 million weekly users (and growing) worldwide, the enterprise market would be very interested to work directly with AI organizations to develop and customized enterprise AI programs. For example, to have ChatGPT (now it can remember past conversations) or Claude as tutor to help employees to leverage company knowledge, practice and learn.

As human intelligence is augmented, knowledge and data are accessible and democratized, this is a great opportunity for learning platforms to create the next generation of partnerships and going after the AI organizations is a great place to start.

What does it mean for HR?

HR function needs to build an AI & Data literacy capability at all levels regardless the role and seniority. HR Professionals need a foundational understanding on AI not only to stay relevant but also be strategic on translating enterprise AI strategy into L&D services to connect learning and talent to business value.

The role of HR is evolving and changing from process-driven to AI-driven HR function that is able to innovate, customize services and deploy HR professionals to solve business-talent related problems working closely with cross-functionals teams and acting as internal consultants owning strategy, design and execution.

Lastly, HR needs to plan for a new operating model, structure and roles since 2025 will likely be the last year that CHROs are only managing human workforce.

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Note: All views expressed in this article do not represent the opinions of any entity whatsoever with which I have been, am now, or will be affiliated. My opinions are my own.